The people behind the store, what we promise, and how we got here.
Quality first, real people on support, and recyclable packaging as the default rather than the upgrade. 3 promises - kept, or we hear about it.
See what we make
Year 1
2 of us, 11 products, and a spare room we generously called the warehouse.
Year 1
Packed by hand, same as the first. We still write the notes ourselves.
Year 2
A real bench, real light, and room to make the things we had only sketched.
Today
Same team, same standard, a rather longer list of postcodes.
Our story
We set out to prove that great quality doesn't have to come with a big price tag - so at yash we hand-pick every product, obsess over the small details, and price things honestly. From the first sketch to the parcel on your doorstep, we care about getting it right. No middlemen, no seasonal markdowns to disguise a markup, and no products we wouldn't happily keep ourselves.
Every one of them packed by the people who chose the stock.
Tracked delivery on every single one.
Across every verified customer review we have had.
And free returns for 30 days, no questions.
I still open every complaint email myself. It's the fastest way to find out what we got wrong - and the only way I know to make sure it doesn't happen twice.
Great quality shouldn't carry a big price tag. Everything since has been us proving that, one order at a time.